PATA Adventure Travel and Responsible Tourism Conference and Mart (ATRTCM) takes place in Rishikesh

Thursday, February 28, 2019

The foothills of the Himalayas served as a location for India’s first conference on adventure travel that came to an end last week. Home of the highest bungee jump in India, the largest manmade lake in Asia, and an emerging destination as the wellness and yoga capital of the world, Rishikesh is the perfect venue. The PATA Adventure Travel and Responsible Tourism Conference and Mart (ATRTCM) took place in Rishikesh, India from 13-15 February.

The travel mart and conference witnessed over 130 delegates from 28 countries including travel agents, tour operators, tourism boards and travel entrepreneurs who not only shared their stories and trade secrets but also talked about various ways by which tourism can become more responsible.

Rishikesh is not a popular MICE destination, but due to its growing importance as a wellness destination and India’s surge in tourism, it was appropriate to discuss matters of adventure tourism and responsible travel. In his welcome speech at the opening, PATA CEO, Dr. Mario Hardy, said that with its range of outdoor activities, Uttarakhand played the perfect host for this premier event for responsible and adventure tourism.

Tourism growth in India has almost doubled that of the global average and the government is continuing facilitating travel.

India also recently simplified its visa process, opening the country up to the maximum source markets in the shortest time. A 24-hour tourist hotline is also available in 12 languages to help answer any questions that visitors may have.

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