Published on : Thursday, August 29, 2019
The Pacific Asia Travel Association (PATA), a not-for-profit membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry, has bolstered its partnership with Binumi, a video ecosystem platform empowering individuals and businesses to create and share compelling video content that can build opportunity and growth for their business.
Through the newly formed content partnership PATA will work together with Binumi to develop more robust video communications as well as a video marketing strategy, allowing the Association the ability to control and scale branded video content to its vast member network and beyond.
“PATA is pleased to bolster its partnership with Binumi and begin moving forward on enhancing our video communications and marketing activities”, said PATA CEO Dr. Mario Hardy. “PATA has an over 60-year legacy of technical and social innovation, and this partnership with Binumi is another crucial step along that journey. By enabling our team members to take part in creating and sharing PATA branded video content, we will be putting ourselves firmly at the forefront of both communications, marketing and social empowerment.”
“Binumi is thrilled to be working with PATA”, said Anthony Copping, CEO and Founder of Binumi. “Our mission has always been to enable everyone within an organisation to take part in video creation and communications, in a secure and managed way. We will be working closely with PATA to develop not only the perfect video ecosystem for their needs, but to support all PATA members in taking control of their travel and cultural video storytelling.”
The first video content created with the support of Binumi will be launched by the end of August, with more to come over the course of 2019.