Published on : Monday, June 29, 2020
With over 1,000 attendees registered, the PATA Dream to Travel Festival officially began on June 22, 2020. The online event brings together travel trade businesses worldwide to learn, network, and celebrate the power of travel during these challenging times.
Working with Tourism Authority of Thailand (TAT), the first week of the festival under the theme ‘Trust’, highlighted the various steps Thailand is preparing to rebuild travel confidence and welcome travellers in the new normal.
“As the travel and tourism industry looks to rebuild traveller confidence and restart tourism, the PATA Dream to Travel Festival provides the perfect platform for our industry to come together to exchange ideas and inspire each other to build a more responsible, sustainable and resilient industry,” said PATA CEO Dr. Mario Hardy. “It is fitting that we began with the theme Trust in partnership with the Tourism Authority of Thailand to celebrate the contribution of all travel and tourism stakeholders in rebuilding traveller trust and hope for a better future for the industry. I would like to sincerely thank them for being a part of this journey.”
During these challenging times for the travel and tourism industry, we didn’t want to launch just another virtual event but a platform to truly engage, inspire, and spark ideas that address some of the challenges and issues we are facing todays,” said PATA CEO Dr. Mario Hardy. “The festival provides a platform for the travel trade community to gain new insights, meet experts and peers, and showcase and browse products from all over the Asia Pacific region and beyond. In addition, we wanted to adapt the idea of networking in a fun and engaging manner through live experiences and virtual hangouts. This is the perfect opportunity for our industry to come together and work towards a more responsible and stronger travel and tourism industry.”
Highlights during the first week of the festival included a live presentation on Amazing Thailand Safety & Health Administration (SHA), a unique certification scheme aimed to prepare the Thai tourism industry for the recovery period; the Dream to Travel Forum: Trust, with speakers from TAT, Bangkok Airways and The Siam Hotel, and the Knowledge Session: Amazing Thailand Destination Update, a special talk with experts from the top ten most popular destinations in Thailand; such as, Phuket, Phang – Nga, Krabi, Ko Samui, Hua Hin, Pattaya, Chiang Mai and Bangkok.
Live experiences organised by TAT included New Normal Roaming in Bangkok by Mark Wiens; Amazing Thailand: the Ultimate Luxury Retreat Destination for Body, Mind and Soul; Hello Bangkok, Hello Locals!; Chiang Mai, I Miss You; and Girls Getaway – A Day in Bangkok.
Attendees who missed any of the sessions during the week have the opportunity to view the videos on demand, which are available on the festival calendar.
The PATA Dream to Travel Festival, unifying the travel trade through the infinite possibilities of the digital experience, will run for four weeks across time, space and borders from June 22-July 17, 2020.
The calendar of events comprises three key elements:
Dream to Travel Forums
Digital Showroom & Community Hub
Live Experiences, Virtual Hangouts & Giveaways
This festival provides the opportunity for industry stakeholders to brand/showcase their product(s) at the Digital Showroom, meet and connect with people through Community Hub, and gain further insights at the Forums. In addition, participants can enjoy live experience from partner destinations and members, while games, giveaways and other activities will provide an added opportunity to network, socialise and have fun.