Published on : Wednesday, November 17, 2021
The Pacific Asia Travel Association (PATA), is pleased to welcome Trip.com Group, a leading global travel service provider, as its newest corporate member.
By becoming a member of PATA, Trip.com Group confirms its place as leading force in the industry in the region as well as worldwide. Joining the Association will enable Trip.com Group to increase its influence in the sector and continue delivering precious insights to PATA members and partners. This decision will also allow Trip.com Group to contribute to the recovery of the regional industry at a larger scale and further position the Asia Pacific region as a rising destination for both local and international travellers.
Deepening collaboration with PATA will enable Trip.com Group to expand its network in the region and across diverse areas of the tourism industry. PATA provides access to a number of key industry events in established and emerging markets, such as the recent PATA Wellness and Luxury Travel Conference and Mart 2021 that featured a range of industry-leading speakers, including Trip.com Group CEO Jane Sun. By joining the Association, Trip.com Group will also have access to seminars and trainings on evolving regional trends and new developments, enhancing its offering to partners across all business areas.
Jane Sun, CEO of Trip.com Group, commented, “We are delighted to be part of PATA, one of the most respected and trusted travel associations in the region and worldwide. Here at Trip.com Group, we are excited to connect with their strong network of industry players to collaborate on ways to better serve travellers in the region and partners around the world. We look forward to working more closely with the team and doing our part in contributing to the recovery of the region.”
Liz Ortiguera, CEO of PATA, added, “Having Trip.com Group join the Association is wonderful news for us. We are proud to have a leading company becoming a member and we are excited to see how this partnership will help the recovery of the region. Jane Sun and I share common interests and values and we look forward to collaborating on the development of travel opportunities in the region. The pandemic was hard for everyone; however, we are optimistic for the future and look forward to promoting the region again and welcoming travellers from all around the world.”
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres.