PATAcademy-HCD creates engaging video marketing campaigns

Tuesday, April 24, 2018

The 10^th PATAcademy-HCD, under the theme ‘Online Video Marketing – How to create engaging online video campaigns for brand-building and sales’, takes place at the Pacific Asia Travel Association (PATA) Engagement Hub in Bangkok, Thailand on June 25-26, 2018.
Using interactive learning approaches and hands-on assignments, the latest programme from PATA examines the challenges and opportunities presented by video marketing and digital marketing campaigns.

PATA CEO Dr. Mario Hardy said that online video marketing is a powerful approach to promote your brand and grow your business. Consumers – young and old – are interacting with videos. In 2018 and looking beyond, it’s essential for any business to be empowered with the know-how to boost and ramp up their video marketing strategy to connect with their audience. It is by far one of the best approaches to creating exposure for a brand while helping to drive conversions, he feels.

The two-day workshop will empower participants with the knowledge and skills to create online videos effectively and efficiently, while building a strong digital brand – including understanding the importance of video in the digital marketing mix, making engaging video content, optimising content for digital audiences, and designing a digital branding campaign that leverages video.

Confirmed speakers for the event include Anthony Copping, CEO and founder of online video editing platform Binumi, and Vi Oparad, Country Manager at StoreHub and digital campaign expert.

As an added benefit for joining the program, the first 10 participants signed up will receive a complimentary one-year Binumi subscription valued at USD1,000. All other participants will receive a 50% discount on a one-year Binumi subscription.

Binumi is a unique video platform that empowers business to take control of its communications by providing the tools to unlock, create and tell compelling commercial stories that can build opportunity and growth. Binumi enables anyone in business to create, shape and share ideas and stories through providing royalty-free footage and editing tools combined with simple but comprehensive content management operated in the cloud.

The program is designed for intermediate marketers, entrepreneurs, government and private sector organisations seeking to grow their business and promote their products, service and destinations through digital marketing strategies.

Participants that complete the course successfully are awarded a PATAcademy-HCD certificate entitled ‘Certified Asia Pacific – Online Video Marketing: How to create engaging online video campaigns for brand-building and sales’.

The registration fee for PATAcademy-HCD is US$699 for PATA members, US$899 for Chapter members and US$1,099s for non-members. Registration fee includes training, materials, coffee breaks and lunches listed on the official program. It excludes air ticket and hotel accommodation.

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