PCMA partners with AC Forum to launch a new research study

Friday, April 2, 2021

PCMA, the world’s leading business events association, and AC Forum, Europe’s only networking platform established exclusively for and by associations, have partnered together to launch a new research study, set to start in April 2021 and funded by PCMA Foundation.

The study, “Digital Events Outlook: Insights, Behaviours, Best Practices,” will provide valuable and actionable insights for businesses and organisations engaging audiences and customers in digital, hybrid and omnichannel events.

“More than ten years ago, PCMA saw the need and demand for virtual and omnichannel events, we launched courses and certifications to cater to the needs of our audiences, and although 2020 has changed everything, we continue to invest, learn and predict what business events professionals are going to need to be successful. We’re honored to join forces with AC Forum, a respected organization that shares our belief that business events can economically and socially transform the world,” said Sherrif Karamat, PCMA CEO and president.

“AC Forum is delighted to partner with PCMA to bring together the knowledge and insights from our association communities who transitioned to deliver digital events in 2020. Last year, many of our associations were delivering digital congresses with limited data to inform planning, when previously we prided ourselves on using data and insights to inform decisions. With 2020 behind us, we have the opportunity to learn from these experiences and our participants’ behaviours to help inform future planning. Through this strategic partnership we will be bringing collaborative benefits to the wider community by sharing the insights gained,” said Tracy Bury, AC Forum President.

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