Published on : Tuesday, August 20, 2019
Cinnamon’s Bring A Friend Home (BAFH) launches a special campaign to spearhead Sri Lanka tourism and also to conquer the challenges undergone by the tourism sector. BAFH enthuses fellow Sri Lankans residing here and abroad as well as expats living in Sri Lanka to recommend foreign friends to visit the island through an array of attractive packages.
BAFH follows a uncomplicated four-step process – register, invite, accept, travel. This gives applicants the chance to encourage one or more friends living abroad via email, WhatsApp, Facebook or Twitter.
Then the invitee – any foreign passport holder or Sri Lankan expat – can go ahead and accept the invitation by obtaining one or more packages listed on the campaign website. Several packages are there to choose from, like beach, nature, adventure and city tours particularly curated for showcasing Sri Lanka’s tourism offerings. The invitee must travel to Sri Lanka until 15 December 2019.
The campaign is all prepared to speed up the arrival process in tourism to the country and is part of the contribution of Cinnamon towards the recovery process. Introduced with the active participation of all local industries, Cinnamon is connecting the locals as well as foreign tourists, taking ownership for making exemplary changes all over tourism sector. Jacqueline Fernandez, former Miss Sri Lanka and current Bollywood sensation, was the first visitor under this promotional campaign.
While speaking about Cinnamon’s initiative, Kishu Gomes, chairman of Sri Lanka Tourism Promotion Bureau stated: “It is a timely initiative by Cinnamon to help regain Sri Lanka’s formerly attained standard of tourism as an island that was known as one of the must-travel places for year 2019. This campaign will help spread a positive outlook of the country across the world, showing that it is safe to visit and is open to tourism.”
Tags: Sri Lanka Tourism