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Peru promotes meetings tourism

Thursday, January 20, 2022

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Peru will take part in one of the largest tourism events of the world (FITUR 2022) once again, on Tuesday, Peru’s Exports and Tourism Promotion Board (PromPeru) reported the same.


Peru’s participation in this travel and tourism-trade show is primarily targeted to place the country as a safe and ready to visit destination for foreign travellers.


To quote Amora Carbajal, Peru’s Exports and Tourism Promotion Board (PromPeru) Executive-President, “We are happy to return to a fair of international significance such as FITUR, to show how we have adapted to new travel trends focusing on sustainable tourism.”


According to Carbajal, for Peru, Spain has always been and will be a prime market. Also, it plays the role of a connecting hub for travelers from other countries in Europe to the South American countries.


The PromPeru official stated that the participation of Peru at FITUR is part of the promotion and recovery strategy that was taken by the Peruvian Government with an aim to reinstate the flow of travellers to pre-pandemic levels.


Peru will be promoted as a destination with a wide-ranging appeal for this reason in segments like nature, adventure and culture, as per current travel trends and prioritizing outdoor and sustainable activities in regions such as:

Amazonas, Ancash, Arequipa, Cusco, Puno, Ica, Lambayeque, La Libertad, Lima, Madre de Dios, Loreto, among others.
“Spanish travelers show a high repeatability rate, which allows us to provide alternatives to the traditional circuit and diversify the country’s tourist attractions,” she added.

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