Published on : Thursday, April 5, 2018
An advertising campaign endorsing Philippines as an important tourism destination is at its highest peak with posters of striking locations displayed on different New York City subway cars and ads on large electronic billboard in Times Square.
The subway campaign started on the first week of March and will reportedly run for around 16 weeks, emphasizing digital images of popular and forthcoming travel sites like Bantayan Island in Cebu, Samal Island in Davao, El Nido in Palawan, and Chocolate Hills in Bohol.
This week, all across the city, different digital display panels have been found in bus stops featuring photos and videos of these locations.
“Times Square is the crossroads for everyone coming to New York, coming from all over the world, so tourists from all over, along with locals, will get to see this,” said Consul General Tess Dizon-De Vega.
Weeks ago, Tourism Attaché Susan del Mundo officially made the declaration regarding the campaign while launching of the 2018 Ambassadors Tour. Local residents and visitors have been plastering photos of said posters on Facebook and Instagram.
The posters have the tagline #ItsMoreFunInThePhilippines and the PH Department of Tourism’s USA website www.philippinetourismusa.com as well as the hashtag #ExplorePH.