The Philippines promotes its tourism industry digitally

 Thursday, October 3, 2019

The Philippines has tapped telco Globe for promoting its tourism industry and its digital transformation efforts.


As part of the partnership, Globe has rolled out a campaign ‘It’s Always More Fun in the Philippines’ that highlights how Filipinos are popular for their warmth and hospitality and also to encourage more people to visit Philippines for knowing the Filipino lifestyle.


Globe has further installed three cell sites in Pilar, General Luna, and Dapa to further improve mobile coverage in Siargao and address connectivity requirements of tourists and businesses. GoWiFi, Globe’s public Wi-Fi service, also equipped Sayak Airport in Del Carmen, Siargao with internet connection for easy access of travelers.


Globe has also set up an Ecobooth where anyone can exchange their plastic bags and plastic bottles with an eco-bag.


The Philippines Tourism secretary Bernadette Romulo-Puyat said: “It is the Department of Tourism’s thrust to promote and build the Philippine tourism industry and make it competitive globally and we warmly welcome Globe’s support for this undertaking.


Through Globe’s expertise in digital technology and its commitment to sustainability, we are confident that we can work towards our common goal of promoting sustainable tourism and jumpstarting the digital transformation of the industry.”


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