Published on : Tuesday, August 22, 2017
Lately it has been observed that the Duterte administration’s recent program permitting Chinese citizens to acquire visas on arrival is appearing quite exciting and have increased the number of foreign visitor arrivals in the Philippines.
The Department of Tourism or DOT in a recent news statement said that the visa-on-arrival program has the possibility to propel China as one of the top source markets to fetch tourists.
Wanda Corazon T. Teo, the Tourism Secretary added by saying that this visa program will eventually lure more potential Chinese investors to the Philippines. “We also believe this will serve as an incentive to Chinese guests who may be prospective investors wanting to prove that the country is not only a safe haven for tourists, but also a lucrative business location.”
Recently, the DOT chief declared to the lawmakers that the agency will build up an “all-out promotion campaign” that would attract greater number of foreign visitors to Philippines.
At the time of a DOT’s congressional hearing on budget 2018 on August 9, legislators said that they would support a P1-billion marketing fund to increase the promotional efforts of the agency in foreign countries.
To quote Te, “Amid setbacks and mounting challenges, tourist arrivals [in the first half of the year] are way up. Beefing up the DOT’s war chest [with a P1-billion marketing fund] would go a long way in boosting our branding campaign that will be at par with those of our Asian neighbors.”