Published on : Friday, January 24, 2020
Is it possible to capture the majesty and splendour of the Serengeti’s endless plains and renowned wildlife reserves in a single image? Through original photography, Canadian artist Nicolas Ruel does just that, telling the story of his transformational Envoy by Four Seasons journey to Savannah’s sanctuary, Four Seasons Safari Lodge Serengeti. Using a unique in-camera double-exposure method, the Montreal-based photographer merges distinct subjects to create unique perspectives. Watch here as Ruel uncovers the power of storytelling through his art, truly connecting to the people, experiences and natural wonders of the Serengeti.
“As the influencer marketing space evolves, Four Seasons continues to innovate how we authentically tell our stories, connecting with audiences in new ways and elevating compelling brand content,” says Peter Nowlan, Chief Marketing Officer, Four Seasons Hotels and Resorts. “While we still see value in traditional influencer collaborations, we’re also embracing new formats and pursuing innovative mediums that seek to immerse our audience within the world of Four Seasons. Stories like Nicolas’ embody the spirit of our Envoy program. His evocative, emotional and artful experience is our vision for Envoy realised on film.”
Ruel is the latest artist to collaborate with the world’s leading luxury hospitality company as part of Envoy by Four Seasons, the brand’s unique, follower-blind approach to influencer marketing. Since the program’s launch in 2018, individuals from diverse backgrounds and cultures, specialising in an array of art forms, have been invited to share their perspectives and stories. The result is authentic, original content showcasing Four Seasons Envoy’s passion for travel and craftsmanship. With more than 1000 global applicants to date, Four Seasons continues to encourage and inspire artists worldwide to apply. Read more about the program and submit an application here.
Source:- Four Seasons Hotels & Resorts