Plaza Premium Group Revolutionizes European Airport Hospitality with the Launch of Its First Exclusive Plaza Premium First Lounge at Rome Fiumicino Airport, Offering Unmatched Luxury and Comfort

Published on December 9, 2025

Plaza Premium Group is setting a new standard in European airport hospitality with the unveiling of its first-ever Plaza Premium First Lounge at Rome’s Leonardo da Vinci Fiumicino Airport. This luxurious addition to the Plaza Premium network promises to elevate the travel experience for premium passengers, combining world-class service with exclusive amenities. With this launch, the group reaffirms its commitment to providing unparalleled comfort and sophistication in one of Europe’s busiest and most renowned airports, offering a haven of relaxation and indulgence for discerning travelers.

Plaza Premium Group (PPG), a global leader in providing comprehensive airport hospitality services, has proudly unveiled its first Plaza Premium First Lounge in Europe at the Leonardo da Vinci Rome Fiumicino Airport. This milestone is a significant step in the Group’s ongoing European expansion and introduces its exclusive Plaza Premium First lounge concept to one of the world’s most renowned cities.

Situated in Terminal 1, International Departures, the 700-square-metre lounge is designed to comfortably host 115 guests. This new lounge brings an elevated experience, marking a transformation in Plaza Premium Group’s vision of redefining airport travel by offering elite passengers an exceptional blend of personalized service, fine dining, bespoke cocktails, a curated selection of wines and spirits, and luxurious surroundings complemented by unique cultural touches.

At the core of Plaza Premium First Rome is a dedication to raising the bar in airport hospitality, offering premium amenities and distinctive Roman-inspired features for the most discerning travellers. Since its debut in Hong Kong in 2018, Plaza Premium First has become a globally recognized brand, with lounges in key locations such as Hong Kong, Kuala Lumpur, Jakarta, Macau, Vancouver, and, most recently, Phnom Penh.

“Rome represents both a gateway to Europe and a cultural capital,” said Mr. Song Hoi See, Founder and CEO of Plaza Premium Group. “This launch reinforces our mission to deliver excellence in airport hospitality through design, service innovation, and cultural authenticity. As today’s travel landscape continually evolves, we remain attuned to the changing expectations of frequent travellers, who now seek greater personalization and refinement at every stage of their journey. The continued success of our award-winning Plaza Premium Lounge in Rome reflects the demand for exceptional hospitality, and introducing Plaza Premium First at Rome Fiumicino Airport further strengthens our shared vision of creating experiences that goes beyond comfort—where thoughtful design, service innovation, and a genuine sense of place come together seamlessly, a proud reflection of our ethos—to make travel better for all.”

“The opening of the new Plaza Premium First Lounge in Europe at our airport reflects Aeroporti di Roma’s ongoing commitment to enhancing the passenger experience, as recognised by our 5-Star Skytrax rating,” declared Marco Troncone, CEO of Aeroporti di Roma. “Hosting the debut of this premium concept in Europe confirms Fiumicino’s role as a gateway capable of attracting leading global operators. It also strengthens Rome’s positioning as a strategic hub in the global travel network, where service excellence, comfort and local identity come together to offer a high-quality and increasingly personalised airport experience.”

Where Italian Elegance Meets Inspired Design: A Taste of La Dolce Vita at Plaza Premium First Rome

The design concept of Plaza Premium First’s Rome lounge takes direct inspiration from La Dolce Vita—the Italian phrase that evokes the essence of a life filled with indulgence, joy, and the pursuit of beauty. This philosophy is translated into an atmosphere that marries luxury with the unique global design language of Plaza Premium Group. The space seamlessly integrates natural light, rich textures, and harmonious forms to offer a space that’s both opulent and welcoming. With a strong nod to classic Roman aesthetics, the interior combines warm tones, handcrafted elements, and abundant natural light to create an ambiance that is timeless yet modern. Key materials such as travertine stone, oak wood, and bronze accents echo Italy’s commitment to artistry and sustainable design, while artwork and décor reflect both Italian craftsmanship and the rich culture of travel. Every detail, from the biophilic design features to energy-efficient lighting, is carefully curated to ensure a holistic guest experience that reflects Plaza Premium Group’s commitment to human-centered design.

Culinary Delights: A Feast for the Senses

Indulge in a curated selection of exquisite Italian and Roman culinary specialties, expertly prepared using the finest locally sourced ingredients. The menu features signature Italian dishes, complemented by international offerings, ensuring every palate is delighted. For those seeking a more exclusive dining experience, the Primo Dining Room offers an à la carte menu that celebrates the flavors of Italy in an intimate setting. Guests can also enjoy a selection of refreshing aperitivos to complement their pre-flight relaxation.

Immersive Experiences: Elevating the Travel Journey

Setting a new standard in airport hospitality, Plaza Premium First invites guests to immerse themselves in a world of luxury and convenience. With personalized concierge services anticipating every need, the lounge offers a range of thoughtful touches that make every visit memorable. The exclusive lounge features private suites designed for relaxation or productivity, equipped with effortless wireless charging and all the amenities needed to ensure a seamless journey. For those seeking a social escape, the lounge boasts a vibrant al fresco patio, where live DJ performances and rotating music sets create an inviting atmosphere to unwind before departure.

Families are catered to with a dedicated nursery space, providing a nurturing environment for guests of all ages. Every detail of Plaza Premium First is designed to support multigenerational travel, ensuring comfort and engagement for all.

The Heart of Italian Culture: Art and Immersion

Italy’s rich artistic heritage is deeply woven into the Plaza Premium First experience. In keeping with this tradition, the lounge hosts ongoing exhibitions and curated art installations that immerse guests in the world of Italian artistry. Collaborating with a renowned local gallery, the lounge offers an exclusive opportunity to view, and even purchase, unique pieces of Italian art, bringing a piece of the country’s cultural beauty into every guest’s journey.

A Social Gathering Place: Where Craft Cocktails Meet Artisan Flavors

The Aero Bar at Plaza Premium First serves as a lively social hub, where guests can enjoy expertly crafted cocktails, regional wines, and espresso served with flair. The house mixologist’s carefully crafted drinks menu includes the Nebula Plaza—an award-winning cocktail blending Italian flavors with rich complexity. Featuring rye whisky, Barolo Chinato, and the herbal notes of Cynar, this signature cocktail offers a distinctive taste profile. For those preferring something equally refined, the Dolce Peccato cocktail combines dark rum with pear coulis, saffron syrup, and nectar to deliver an indulgent drinking experience. A dedicated dessert bar satisfies guests’ sweet cravings, rounding off the culinary journey.

Executive Meeting Rooms: Luxury for Business Travelers

Plaza Premium First also caters to business travelers, offering a sophisticated meeting room equipped with all the necessary amenities for a productive, comfortable meeting. The space offers customized setups, including gourmet dining options ranging from Italian specialties to international classics, accompanied by premium drinks. With a focus on personalization, the lounge ensures every business need is met in an exclusive, private environment.

Signature Restroom and Shower Experience: Ultimate Comfort

The restroom and shower facilities at Plaza Premium First are designed to provide an exceptional level of comfort, with premium toiletries from iconic brands and an extensive range of plush towels, robes, and slippers. Guests can also enjoy supersonic hair dryers, skincare miniatures, shaving kits, and dental care kits to enhance their grooming experience. Additional luxuries, including express ironing and shoeshine services, ensure that every guest feels refreshed and pampered throughout their time in the lounge.

A New Benchmark in Airport Hospitality

The Plaza Premium First Lounge in Rome redefines the airport experience with its exquisite Italian-inspired design, indulgent amenities, and cultural highlights. This lounge marks another milestone in Plaza Premium Group’s expanding network of world-class airport lounges, joining other iconic locations in cities such as Hong Kong, Kuala Lumpur, Jakarta, Macau, Vancouver, and Phnom Penh. With additional locations planned for Riyadh, Dallas, and New York, Plaza Premium First continues to set the standard for exceptional travel experiences across the globe.

Plaza Premium Group (PPG): Redefining Airport Hospitality Globally

Plaza Premium Group (PPG) stands as the global leader in airport hospitality and passenger services, renowned for its expansive network of premium lounges worldwide. Operating in over 600 airports across 150 countries, the group serves a staggering 24 million passengers annually. With its commitment to enhancing the travel experience, PPG’s mission to “Make Travel Better” has seen the creation of innovative airport services, beginning with the world’s first independent airport lounge in 1998.

The group’s portfolio encompasses 14 distinct brands, including the award-winning Plaza Premium Lounge, Plaza Premium First, and Aerotel, the world’s largest chain of airport transit hotels. Other offerings such as Refreshhh by Aerotel, Smart Traveller digital platform, and OneTECO – the all-encompassing travel experience ecosystem – showcase PPG’s leadership in revolutionizing airport experiences with human-centric, innovative solutions.

In addition to its brands, PPG delivers specialized lounge management and hospitality services to leading global airlines, alliances, and corporations, solidifying its role as an essential partner in the aviation industry. With more than 100 prestigious accolades, including the “World’s Best Independent Airport Lounge” award at the World Airline Awards by Skytrax from 2016 to 2025, PPG continues to set the standard for excellence in travel.

Plaza Premium Group is revolutionizing European airport hospitality with the launch of its first Plaza Premium First Lounge at Rome Fiumicino Airport. This exclusive lounge offers a luxurious retreat for premium travelers, combining exceptional service, fine dining, and serene comfort. With this milestone, Plaza Premium continues to redefine the airport experience, setting new standards for luxury and convenience in Europe’s busiest airports.

Boasting a dedicated team of over 6,000 professionals worldwide, Plaza Premium Group is on a rapid growth trajectory, consistently pushing boundaries to redefine airport hospitality and create exceptional travel experiences.