Popular European cities aiming to attract more upmarket, niche and cultured travelers

Saturday, November 17, 2018

Popular European cities are aiming to attract more upmarket, niche and cultured travelers and fewer mass-market tourists, according to a report released by Euromonitor International during the World Travel Market (WTM) London 2018.

Euromonitor’s new study titled “Megatrends Shaping the Future of Travel” reveals that the tourist boards of many European destinations are on a “quest for the right traveler”, amid rising concerns for overtourism.

The study says that the focus should no longer be on volume, but rather on the incremental value that different types of tourists will bring. The report also found that Europe’s tourism industry has exhibited remarkable resilience, despite economic and political turmoil, the migrant crisis, and terrorist attacks over recent years. The industry continues to register “strong growth” in numbers.

Euromonitor International predicts a ripple effect across the continent when the UK leaves the European Union in March 2019, as the outbound British travel market will be affected by the outcome of trade talks.

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