Portugal aims to attract Indian MICE market

Published on : Thursday, September 20, 2018

PortugalPortugal’s  strong initiative was launched by Turismo de Portugal (TdP), the national tourist board of Portugal, to educate the Indian travel trade about its leisure and MICE offerings with a series of road shows in New Delhi and Mumbai to increase the knowledge about Portugal as a destination, spearheaded by Filipe Silva, and four inbound travel companies from the destination.



Silva also had one-on-one meetings with top B2B players from the tourism and events industry in both cities.



After a surge in growth of Indian incentives to Spain, followed by several incentive groups to neighbouring Portugal, the meeting planners and DMCs are targeting destinations such as Lisbon, Porto and Santiago de Compostela.



Portugal welcomed 34,606 Indian travellers in 2017, an increase of 12 per cent over 2016 with an estimated increase in spend of 50 per cent. TdP has set a target of 50,000 Indian arrivals by the end of this year. According to Silva, India and Portugal have healthy diplomatic relations which are being strengthened further. Silva added that healthy relations between two countries facilitate commercial relations which can eventually open doors to a lot of other avenues such as an improvement in air connectivity between two countries. In order to attract a good chunk of Indian travellers to Portugal, direct flight connectivity is very important which at present is not available.



Silva said that TdP is developing a 10-year strategy which will assist Portugal in attracting a diverse profile of visitors from across the world and not just limit travellers from its present top source markets the United Kingdom, France, Spain and Germany. Portugal is open to joint promotions with Spain to attract Indian visitors.


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