Portugal Crowned Best Destination in Europe at the 2025 World Travel Awards: All You Need to Know

Published on October 26, 2025

Portugal continues to strengthen its position as a leading global tourism powerhouse after being crowned “Best Destination in Europe” at the World Travel Awards 2025, held on October 22 at the Forte Village Resort in Sardinia, Italy. The country took top honors in multiple categories, confirming its reputation as one of the most diverse and authentic destinations for visitors worldwide.​

This recognition from the travel industry’s most prestigious awards program sets a new benchmark for Portuguese tourism, celebrating not only its capital and regional gems but also the excellence of its airlines and hospitality sector.

Lisbon, Porto, and Madeira Among the Stars of European Tourism

The capital city of Lisbon was celebrated as Europe’s Best City Break Destination, reinforcing its reputation as a city full of history, culture, and cosmopolitan vibrance. Meanwhile, Porto earned the title of Europe’s Best Urban Destination, further acknowledging its blend of contemporary art, heritage-rich architecture, and thriving culinary scene.

Adding to the country’s long list of triumphs, the Madeira Archipelago once again secured its win as Europe’s Best Island Destination, acknowledging its lush landscapes, ocean-view retreats, and year-round spring climate. Widely regarded as one of the safest and most sustainable island destinations in the world, Madeira’s accolade also strengthens its visibility among luxury travelers and nature enthusiasts.​

These wins highlight Portugal’s ability to create diverse travel experiences, from island adventures and wine country escapes to urban exploration and coastal retreats, making it a consistent leader in European tourism.

Recognition for Portuguese Airlines

In the aviation categories, the Portuguese flag carrier TAP Air Portugal achieved a double victory at the 2025 gala:

• Best Airline from Europe to Africa
• Best Airline from Europe to South America

These distinctions underline TAP’s prominence as an intercontinental connector between Europe, Africa, and Latin America. Its strong operations include eighty-five weekly flights from Lisbon and Porto to fourteen African destinations, showcasing Portugal’s importance as a gateway for global travel and trade.​

The airline also provides ninety six weekly flights to thirteen Brazilian cities, solidifying the historical and cultural connection between Portugal and Brazil. In addition, flights to Venezuela and the Caribbean have expanded TAP’s South American links.

Similarly, the SATA Group, which operates Azores Airlines and SATA Air Açores, was recognized in two categories at this year’s awards:

• Best Airline from Europe to North America (Azores Airlines)
• Best Regional Airline in Europe (SATA Air Açores)

These awards spotlight the strategic role of Portuguese aviation in supporting regional tourism and connecting remote island communities to mainland Europe.

Hotel Excellence: Portugal’s Leading Properties Win Big

Portugal’s hospitality sector also walked away with multiple awards, showcasing the remarkable range and quality of the nation’s accommodation offerings. At the forefront were properties from Madeira, Lisbon, Sintra, and the Algarve, each recognized for exceptional luxury and design.

Key winners from the 2025 European Gala include:

Madeira:

• Savoy Palace — Awarded Best Luxury Hotel in Europe, the five-star resort exemplifies Madeira’s growing prestige as a premium travel destination.

Lisbon:

• 1908 Lisboa Hotel — Best Design Hotel in Europe, praised for integrating art, architecture, and modern hospitality in the heart of the capital.
• LUMEN Hotel & Lisbon Light Show — Best Lifestyle Hotel in Europe for blending technology, light art, and urban creativity.
• Valverde Lisbon Hotel & Garden — Best Luxury Boutique Hotel in Europe, showcasing old-world charm and contemporary elegance.
• Valverde Sintra Palácio de Seteais — Most Romantic Hotel in Europe, an ideal retreat for honeymooners and heritage travelers.

Algarve:

• Dunas Douradas Beach Club — Best Villa Resort in Europe, celebrated for its beachfront villas and family-friendly atmosphere.
• Pine Cliffs Residence, A Luxury Collection Resort — Best Hotel Residences in Europe, confirming the Algarve’s leadership as a sun-drenched, luxury retreat destination.​

Corporate Recognitions:

• Amazing Evolution, a Portuguese hotel management company, earned dual accolades: Best Hotel Management Company in Europe and Best Boutique Hotel Operator in Europe, confirming the strength of Portugal’s hospitality expertise at both individual and corporate levels.

Tourism Leaders Applaud Portugal’s Global Recognition

The Portuguese government and national tourism authorities hailed the distinctions as validation of the country’s dynamic approach to global tourism. Turismo de Portugal emphasized that these accolades reflect sustained efforts to elevate visitor experiences and strengthen Portugal’s position as a world-class destination fueled by innovation, quality, and sustainability.​

Pedro Machado, Secretary of State for Tourism, Commerce, and Services, praised the dedication of tourism professionals across Portugal, highlighting that the recognition underscores how the sector contributes significantly to the national economy and international reputation. Under the 2027 National Tourism Strategy, Portugal continues focusing on sustainable practices, cultural preservation, and value-driven growth to strengthen competitiveness in global markets.

The Impact on Portuguese Tourism and Global Appeal

Portugal’s latest victory at the World Travel Awards 2025 further consolidates its status as a premier travel destination and a symbol of European authenticity and innovation. These recognitions enhance international demand for multi-destination tourism, encouraging travelers to explore not only Lisbon or Porto but also regional gems like Alentejo wineries, Azores volcanic trails, and Algarve’s scenic coastline.

The awards arrive at a time when Portugal is experiencing record tourism growth, with international visitors surging across North American and European markets. The accolades serve as a magnet for future investment, supporting boutique hotels, infrastructure upgrades, and local communities keen to benefit from sustainable travel models.

By highlighting excellence in aviation, hospitality, and destination quality, the 2025 World Travel Awards reaffirm Portugal’s position as a benchmark in global tourism, where natural heritage, hospitality, and creativity intersect with economic and cultural progress.

Continuing a Legacy of Excellence

Portugal’s consistent recognition at the World Travel Awards over successive years continues to build confidence among travelers and industry stakeholders alike. The blend of award-winning hotels, modern airlines, and vibrant cities offers visitors a complete tourism experience, extending from Madeira’s verdant cliffs to Lisbon’s artistic avenues and Algarve’s sun-kissed resorts.​

As the country moves forward, this newest recognition cements its role not just as a European leader but as one of the world’s most beloved and forward-thinking travel destinations, shaping how sustainability, luxury, and culture can thrive together.