Portugal now intensely promotes sustainable tourism post COVID

Published on : Thursday, March 11, 2021

Through a recent video campaign, Portugal asks for the promotion of more responsible and sustainable tourism. This challenge video shows Portugal’s natural assets to the world.


This challenge is a global appeal to unity and mobility. It’s also a plea to protect the natural assets which are key to every nation’s identity and protect them eternally.


Visit Portugal has introduced a new challenge with the title –“Can’t Skip Tomorrow”. This calls for the promotion of responsible and sustainable tourism via new video campaign which will run through the first quarter of this year.


The concept of #CantSkipTomorrow is informed by the global guidelines of the World Tourism Organization which affirms that tourism sector will bounce back in an even stronger way post-COVID, if the recovery is responsible and sustainable.


“This message conveys our responsibility as a tourism destination, to the Portuguese, to international visitors, to tourism industry partners and, above all, to a planet that needs to regenerate,” said VisitPortugal CEO, Luís Araújo. “After launching the Sustainable 20-23 Plan, we also see sustainability as the focus of our promotion, in order to prepare a more resistant, more resilient and, above all, responsible future.”


The challenge videos demonstrate Portugal’s as well as world’s natural assets, showing the future and present are translated into the signature “Tomorrow is today,” the driving force that will make us all rediscover traveling in new ways. The challenge is a global appeal to unity and mobility. It’s a plea to protect the natural assets which are important to each nation’s identity and preserve them forever. The nature that amazes travelers will be maintained only if we are responsible in attracting respectful and conscientious visitors.

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