Preferred Hotels & Resorts boosts travel industry

Published on : Thursday, July 2, 2020

Preferred Hotels & Resorts  is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty program. From a new Flexible Member Rate and an Elite Platinum Offer to the brand’s first-ever I Prefer E-Gift Cardsand more than 25 new participating hotels worldwide, these program enhancements demonstrate Preferred’ sun wavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, ‘Where Next?”following an extended period at home.

“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts.“We are confident that the decisions we’ve made to enhance the program will provide travelers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”

Flexible Member Rate

Recognizing the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new Flexible Member Ratethat offers access to savings of 10 percent or higher on top of the best available rate when they book stays at more than 300 participating hotels. The new flexible rate is also fully cancellable up through day of arrival, providing travelers with the peace of mind needed if travel plans get disrupted. Bookings must contain a valid I Prefer member number and be made through,, the I Preferapp, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ Global Reservations team. The new rate is available now for travel through December 31, 2020.

Elite Platinum Offer

In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 percent bonus points earning per eligible stay– the newly launched Elite Platinum Offerfeaturesdaily breakfast for two and a resort credit of US$100per staythat can be used toward on-property expenditures. Available for travel now through December 31, 2020, this unique benefit is valid exclusively toI Prefer Elite membersfor stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); FincaCortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico).

I Prefer E-Gift Cards with 20% Bonus Value

For the firsttime ever, Preferred Hotels & Resorts is offering I PreferE-Gift Cards, which are available for a limited period now through June 27as part of the company’s International Pineapple Week celebrations. The I PreferE-Gift cards may be purchased exclusively online now in denominations of US$100 and US$250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean.

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