Preferred Hotels & Resorts launched new campaign to attract guests

Wednesday, July 8, 2020

Preferred Hotels & Resorts, the world’s largest independent hotel brand, has launched Loving Local, a global travel series designed to facilitate highly localized, luxury hotel experiences across 21 compelling regional markets including India –as consumers prepare to hit the open road once again for exploration and rediscovery of destinations close to home. This limited-time global campaign – valid for bookings made by July 31, 2020for stays of two nights or more through December 31, 2020 – entices eager travelers to staycation within their hometown or venture further into their surrounding region for the opportunity to enjoy authentic, memorable hospitality along with value-richa menitiesat more than 200 participating hotels and resorts worldwide.

Travelers who book Loving Local will receive the best available rate, daily breakfast options for two, and a stay credit ranging from US$25-$70 that can be used toward on-property expenditures, along with immediate fast track to Elite status in the brand’s I Prefer Hotel Rewards program, which features a VIP amenity, next category room upgrade, 2,500 bonus points, and complimentary internet.Upon confirmation, all Loving Local bookings will also unlock access to special benefits from partner brands including Sixt (for car rentals in Europe), Avis (for car rentals in the Americas and Asia), and Travel Curious (for those who want curated tours of their chosen destination).

Understanding the inherent value of the travel agent community in supporting the return to travel, Preferred Hotels & Resorts is also offering a 3% bonus on top of the standard 10% agency commission for Loving Local bookings made through the GDS or direct channels with a qualifying IATA/TIDS number.

“With all indicators showing that domestic travel will be an essential driver for economic recovery as travel restrictions are liftedat different times around the world, we created Loving Local to encourage interrupted travelersto once again embrace the virtues of community and explore destinations closer to home through our incredible independent hotels,” said Kristie Goshow, chief marketing officer for Preferred Hotels & Resorts.“This global campaignis designed to fuel an inherent belief in the power of travel and inspire global citizensto take advantage of their newly restored freedoms by hitting the open roadwith family and friends, supporting local businesses, and knowing thatour member hotels will greet them with a warm welcome as they reopen their doors.”

Seema Roy, area managing director – South Asia, Middle East & Africa for Preferred Hotels & Resorts, added, “India hasone of the most variedmix of cultures, communities and landscapes in the world, and we welcome perceptive travelers to explore this regional diversity at our member hotels with the Loving Local campaign. Immersive experiences and authentic journeys have always been at the core of the stellar hospitality offered by our independent hotels across segments. As a renewed hope for travel emerges around the world, Preferred Hotels & Resorts celebrates the spirit of resilience and independence through this travel series.”

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