Preferred Hotels & Resorts Unveils New Travel Advisor Booking Platform

Published on February 17, 2025

Preferred Hotels & Resorts launches a new Travel Advisor Portal, offering seamless booking, exclusive perks, and advanced management tools for advisors.

Preferred Hotels & Resorts Introduces Enhanced Travel Advisor Portal

Preferred Hotels & Resorts has unveiled a cutting-edge Travel Advisor Portal, designed to equip travel professionals with a robust suite of tools and resources. Featuring an intuitive interface and advanced functionalities, this portal grants advisors priority access to an exclusive collection of over 600 independent luxury hotels, resorts, and residences across the globe. It streamlines the entire booking experience, enabling seamless reservation management, rate quote generation, commission submission, and more.

With a tailored approach, the platform also provides customized booking confirmations, detailed rate breakdowns, and exclusive guest amenities, all personalized based on an agency’s affiliation.

A standout feature for travel advisors is the My Insights dashboard, which delivers valuable performance analytics. This section allows agents to track key metrics, including active and completed bookings, unique properties reserved, total revenue generated, and room nights secured—offering deep insights into business performance.

Additionally, the portal serves as a comprehensive knowledge hub, offering extensive information on Preferred Hotels & Resorts’ prestigious portfolio. Travel advisors can explore the advantages of client enrollment in the I Prefer Hotel Rewards loyalty program and access a range of educational resources, including FAQs, useful links, and insights into the company’s philanthropic and sustainability initiatives.

For Preferred Platinum agents, the platform introduces exclusive perks, including a dedicated search page showcasing Preferred Platinum properties and amenities. These top-tier advisors also benefit from automatic application of Preferred Platinum rates, streamlining the booking process for high-end clientele. A notable enhancement is the Small Social Group Requests feature, available only to Preferred Platinum travel advisors. Managed via the Preferred Hotels & Resorts VIP Desk, this tool facilitates instant availability confirmation and rate verification for group bookings of up to 15 rooms at select participating properties—eliminating the need for meeting space requirements.

With this state-of-the-art portal, Preferred Hotels & Resorts continues to empower travel advisors, offering them enhanced efficiency, valuable insights, and exclusive benefits to elevate their client service experience.