Prince Edward Island is making use of billboards publicity

Saturday, June 25, 2022

Prince Edward Island is making use of billboards publicity to lure prospective tourists in Toronto and other cities across Canada with the tourism industry preparing for the first summer season after the taking away of COVID-19 limitations.

The Tourism P.E.I. summer advertising blitzkrieg started during the end of March. It will continue till mid-December, with city advertisements costing around 25 per cent of its $5-million financial budget for the promotion.

Brenda Gallant, the Tourism P.E.I. marketing director said that there are nine [messages] revolving at the moment.
Gallant said that COVID-19 influenced the marketing plan of P.E.I. with the promotion theme, “Feel lighter” directly connected to the actuality that many people have experienced hard times during the pandemic.

Gallant said that the campaign aims toward telling people that after the last two years proved to be quite heavy on us, and hence, they need to feel a bit lighter and visit Prince Edward Island.

The advertising has also impacted the markets where they have been placed.

Gallant opined that there are some people who are extremely doubtful toward traveling and thus, the campaign is aiming to lure folks to visit the region. New Brunswick and Nova Scotia are just a stone’s throw away, and they would feel safer in visiting a destination that is close by.

Gallant said that P.E.I. also has online campaigns that balance the billboards, and thus, people would get another reminder while browsing the web.

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