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Qatar announces partnership with UNWTO

Saturday, May 4, 2019

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A string of collaborations between the World Tourism Organisation of the United Nations (UNWTO) and Qatar National Tourism Council (QNTC) has been announced recently. This is to support the tourism industry in Qatar and across the globe.

 

The agreement was signed during the UNWTO Secretary-General’s first mission to Doha and will see QNTC becoming a sponsor for the first UNWTO Sports Tourism Start-Up Competition. This will further carry collaboration with Futbol Club Barcelona (FCB).

 

The competition will enhance the entrepreneurial ecosystem and boost innovation in sports tourism, also strengthening the promotion of tourism and sports sectors.

 

 

In the Barca Innovation Hub winners of the competition will be incubated and their concepts will also be considered for implementation in Qatar.

 

Akbar Al Baker, Secretary General, QNTC said that Qatar has a longstanding tradition of supporting entrepreneurship in sports. They believe sporting events have a unique power to bring people of the world together. Sports tourism is one of six key sub-sectors where they are investing in as part of  their national tourism strategy.

 

 

He was looking forward to see the innovative ideas that will come through the inaugural Sports Tourism Start-Up Competition and hope that one of them will come to life in Qatar.

 

 

Zurab Pololikashvili, Secretary-General, UNWTO mentioned that as host of the 2022 FIFA World Cup, Qatar is the natural driver for this significant endeavour. Joining forces with a global a sports leader such as Futbol Club Barcelona brings all key players on the same page. It underscores that tourism and sports are two leading sectors, and proving that international understanding and cooperation generate opportunities and benefits for all.

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