Published on : Wednesday, May 5, 2021
In India, BRANDit has been selected as the integrated sales & marketing agency for Qatar National Tourism Council in a competitive tender bid. BRANDit will be entrusted for describing and executing Qatar’s in-market trade engagement, product development and joint marketing campaign strategy at the same time supervising the efforts to endorse the attractions and events of the country, including FIFA World Cup 2022™. They will be talking with the new tourism strategy of QNTC as the country moves towards realizing the Qatar National Vision 2030, placing Qatar as a world-class destination in terms of tourism.
To quote Philip Dickinson, Vice President International Markets, Qatar National Tourism Council (QNTC), “We are excited to have BRANDit as our marketing and sales partner in India to promote Qatar’s new value proposition to tour operators, online travel agencies and consumers at large. The team at BRANDit demonstrated a deep understanding of Qatar’s positioning and proposed an integrated approach that will inspire Indians to make Qatar their next travel destination. We look forward to working with them to aggressively drive our marketing plans in the India market.”
The main object of the appointment was to look for a powerful partner who would mastermind a strategic approach that will help in elevating the destination positioning of Qatar and increase awareness of its valuable assets like Qatari culture and history, natural assets like its exotic beaches, stunning desert and Inland Sea, superlative arts and entertainment and adventure offerings, at the same time strengthening the international profile and reputation of the country.
To quote Lubaina Sheerazi, CEO & Co-founder, BRANDit, “It is truly an honor to be entrusted with the mandate of representing the Qatar National Tourism Council in India. Qatar is a vibrant destination with innovation at the forefront. As travel gradually opens up, our role will be to support and deliver the next evolution of QNTC’s tourism strategy to place Qatar as one of the most desirable destinations for Indian travellers. It is an exciting time and with the upcoming FIFA World Cup in 2022, Qatar is truly going to be a destination to discover and look out for.”