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Qatar Tourism creates interactive experience for tourists in new visitor center

Saturday, December 24, 2022

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Riding high on the success of FIFA World Cup 2022 and booming tourism figures, Qatar Tourism refuses to slow down. Knowing that tourism is all about visitor’s experience, the country’s tourism body Qatar Tourism alongwith Visit Qatar partnered with Imagination, the global experience design company, and created an interactive experience for tourists in Doha Port’s new visitor center.


The project was launched on November 20, in time for the FIFA World Cup 2022. The visit center has three key zones: adventure & adrenaline, nature & wellness and culture & hospitality.


Digitizing the concet, QR codes were used to make the experience more interactive. After scanning the QR code, visitors were able to learn more about activities under that theme and book ones that interested them.


“This project is a significant milestone for us in our World Cup journey as an agency working with multiple partners and brands on a global scale. It has been brilliant to bring our content and destination offering to life and showcase our capability to deliver world-class experiences even on a tight timeline,” said Jason Robard, executive creative director of Imagination Middle East.

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