Rajasthan tourism aims at bringing business to less known places

Published on : Thursday, March 23, 2017



In an exclusive interview with Travel And Tour World, Mr. Sanjay Pandey, Additional Director of Government of Rajasthan, Department of Tourism, shares the upcoming strategies of Rajasthan Tourism.


Mr. Pandey elaborated on the exciting things coming up for the rest of the months of 2017. The aggressive marketing campaign has been launched recently, which increased the tourists’ arrival by 17%.


With the announcement of the provincial state budget, the marketing budget has been doubled. With this, the aggressive campaign in the tourism industry will help to reach out to different publications and eventually to more tourists. Overall, marketing will be a big focus area.


There were many spot videos and films last year focusing on the domestic tourism which will be more of international tourists this year. 15% of international tourists come from USA. UK and Japan are the other focus countries. ITB Berlin 2017 showed great momentum in terms of business for Rajasthan tourism.

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