Published on : Tuesday, January 29, 2019
khaimanRas Al Khaimah Tourism Development Authority is strengthening its long-term objectives of the emirate’s presence in major international destination with the launch of the first international representative office in Prague, Czech republic in sync with its new Destination Strategy 2019-2021.
In the central and Eastern Europe the location will manage and oversee the authority’s activities.
Located in the prime location , the most important economic, transportation and communication centres in the region the new office will play a vital role in promoting the destination and driving further growth in the number of visitors to the region.
There has been a significant growth year-on-year in central and Eastern countries with increased interest in the emirate over the past few years.
As compared to the previous year in2018 visitor numbers from the Czech Republic and Hungary were up by 18.4 per cent and 11.4 per cent respectively.
Haitham Mattar, chief executive of Ras Al Khaimah Tourism Development Authority said that Our New Destination Strategy 2019-2021 aims to attract 1.5 million visitors to the emirate by 2021.
They believe that by providing a compelling proposition and establishing dedicated presence in the key international target markets they will be able to promote the destination and its diverse offering driving growth in visitor numbers.
He went on saying that central and eastern European countries are amongst the fastest growing markets for us and frequently rank in their top ten source markets for visitors.
Promotional activities, trade partnerships and the region’s high potential outbound market will be supported by the new representative office in Prague.