Published on : Wednesday, April 15, 2020
Ras Al Khaimah Tourism Development Authority has launched a range of far-reaching support initiatives, aimed at its hospitality, leisure and development partners, to lay the strong foundations for future recovery. In a move that further reflects the emirate’s ‘ONE RAK’ commitment to transparency, ease of doing business and global community spirit, the tourism authority has sent all business partners and stakeholders a comprehensive contingency plan, which maps out short- to mid-term solutions to mitigate the negative impact of coronavirus or COVID 19 on travel to Ras Al Khaimah.
Ras Al Khaimah Tourism Development Authority’s robust response sees the creation of an internal Stimulus Committee and Steering Stimulus Committee representing the Emirate. Led by Raki Phillips and top executives across the hospitality, leisure and development sectors, specific measures include a six-month waiver of all touristic licenses, waiver of tourism dirhams from March to May, and a complete exemption of tourism licensing fees for Q2 and Q3 and tourism licensing fines until September 30.
This support will be further enhanced by a dedicated Financial Incentive Package aimed towards non-government owned touristic entities, including budget, midscale and 4-star hotels as well as attractions, golf courses and other tourism establishments. In addition to this, hospitality partners will be able to benefit from complimentary participation in a diverse array of exhibitions and roadshows set to take place in 2020 and 2021 within the Emirate and abroad.
The move of Ras Al Khaimah Tourism Development Authority complements 17 government initiatives (10 for individuals and seven for SMEs) announced by the Ministry of Economy, in addition to support by local developers, which includes three-month rental relief for residents and corporations, as well as deferral of fees.
Other promotional tools include a planned UAE “Shortcation” Campaign, whereby guests staying three nights at Ras Al Khaimah hotels will receive two free tickets to attractions spanning the Jais Adventure Peak and the Suwaidi Peal Farm. Further elevating the offering is the return of the “Kids Go Free” promotion across hospitality and dining sectors, to encourage families to travel together, once the restrictions are lifted.