Published on : Monday, May 17, 2021
In around 20 sustainable tourism development projects all over emirates, Ras Al Khaimah Tourism Development Authority will invest AED500 million ($136m) as part of an affiliation with RAK Hospitality Holding and RAK Chamber of Commerce and Industry. The said projects are in accordance with the strategy of Emirates to become a go-to destination when it comes to nature, leisure, adventure, accessibility and authenticity.
To quote Raki Phillips, chief executive officer of RAKTA, “This multi-million investment plan further demonstrates our resolve and commitment to tourism, despite the global challenges faced this past year that continue to shake our industry today,”
Last year, RAKTA, said it would target on attracting 1.5 million tourists annually by 2021.
“These projects also align with our vision and strategy moving forward with our new brand identity, based on the destination’s natural topography – the sea, desert and of course, our spectacular mountains – as well as our desire to progress, grow and evolve in tune with tourism aspirations and needs.”
There are new beachfront, mountain, desert and land projects in the works. New projects include experiences ranging from pop-up hotels to a bicycle pump track, a basecamp, an F&B village, oyster/scallop diving, and a glamping experience. The shutdown of international borders to stop the spread of virus, Ras Al Khaimah witnessed a rise in local tourism as UAE residents turned to staycations to scratch the travel itch.