Red tourism bolsters China-Russia tourism market

Published on : Monday, July 3, 2017

Red tourismIn all these years, the number of Chinese visitors who visit Russia has increased a lot! Credit goes to the popularity of “red tourism” among China’s older generations and harmonious relations between the two nations, industry insiders explained this over the weekend ahead of President Xi Jinping’s scheduled state visit to the Russia.


To quote a spokesperson from online travel platform lvmama, who doesn’t want to get identified, told the Global Times over the weekend, “Russia is a fast-rising attraction for Chinese tourists in recent years. In the first four months of this year, the number of Chinese tourists who travelled to Russia through our platform has jumped by almost 200 percent year-on-year.’’ She explained that Russia was one of the rapid-growing European destinations along the Belt and Road (B&R) proposal for Chinese tourists during the three-day Dragon Boat Festival.


She said the number of Chinese tourists who booked trips in advance to Russia via the platform doubled in 2016. Last year, the total number of Chinese tourists to Russia reached 1.2 million, up about 40 percent from the year before. China Radio International reported in May, citing industry data. Russia, currently positions 16th on the list of Chinese tourists’ favorite outbound travel destinations, data from consulting firm Euromonitor International showed.


To quote a spokesperson from travel agency Ctrip told the Global Times over the weekend, “In addition to traditional tourists’ packages, Chinese travelers are also looking to experience local cultures in a deeper and more interactive way,”


Among middle-aged and elderly Chinese people who suffer from nostalgia about the Communist revolution and Soviet Union history, “Red tourism” is gaining momentum, as confirmed by the spokesperson from lvmama.

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