Report finds sustainable travel key motivator for most Canadians

 Thursday, April 26, 2018

Canadian tourismReputed travel website has released the results of its global Sustainable Travel Report that indicates growth in awareness and interest in environment-friendly travel.


In 2018, it discovered that nearly 84% of Canadian tourists wish to go green on future vacations.


This actually marks an important jump from last year when about 65% of trekkers were setting their sights on eco-friendly and green accommodations. But then, this year’s report found that 49% of respondents mentioned that they had never or only sometimes been capable of traveling sustainably.


Over two-thirds (64%) of Canadians said that they wished to stay in an eco-accommodation in 2018 that marks an increase from both 2017 and 2016.


Nearly half of the respondents of the study report asserted that ‘sustainable travel’ implies staying in green accommodations. The travel website research clearly indicated that spectacular natural sights inspired travelers (nearly 57%) to embrace greener strategies in their future trips.


The biggest challenge to booking greener travel was that of perceived additional cost, as per the report findings.


But then, about 58% of Canadians mentioned that they would not mind paying at least five per cent more on their travel to make sure it leaves a lighter environmental footprint.


The top sustainable vacation activities include:



Pepijn Rijvers, senior vice president and chief marketing officer at said that as Canadian travellers increasingly look to explore and experience the world in a sustainable way, they continue to look at ways that they can help make it even easier for them to do that, whether by highlighting eco-friendly properties or enabling people to filter their search results on based on proximity to an electric vehicle charging station.


The report was conducted among a sample of 12,134 respondents, across 12 different markets, including 1,035 Canadian respondents.


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