Robert Federer & Robert DeNiro join hands in a recent Switzerland Tourism Campaign

Published on : Wednesday, May 5, 2021

Here’s a pairing we didn’t notice approaching – Roger Federer and Robert DeNiro. When asked the Swiss tennis star, lately selected as the new brand ambassador for Switzerland Tourism, and he’d say the same. “I am a huge fan of his so I couldn’t believe he said yes to the campaign.” Federer calls up the Hollywood actor in a new commercial spotlighting Switzerland’s spectacular beauty.


The short film, which premieres today across editions of Condé Nast Traveler worldwide exclusively, features the unlikely pair, with a guest appearance from the towering Matterhorn.


To Federer, who has been an advocate for his home country, Switzerland, for long, is an obvious choice for post-pandemic trips. For one, you can enjoy most of the country in a week or so.


To quote him, “Usually when you go to Australia or … America, you need at least a few weeks to visit, and you always have to go back many, many times. Give it a good week or two here, and you’re gonna get a really good idea about Switzerland as a whole. You get to see the four different languages, the four different cultures, and how different every place varies from the other—and you’re only driving maybe an hour between [each place].”


And the outdoors are the places where Switzerland stands out, says the tennis star, recalling summer hikes in Graubünden, close to his home. We talked with him to hear all about his Swiss must-sees, the villages he wants interested travelers to explore with their families and kids, and the unbelievable view from the Zermatt villa featured in his commercial with DeNiro.


I think a lot of people undervalue the magnetic charms of mountains. He said that since he lives in the mountains, he loves the summer as much as he loves the winters, because Switzerland has 65,000 kilometers of hiking trails and it’s also perfect for biking.


Also, we’re proud of our magnetic lakes and rivers. Many people from the Swiss-German section travel down to the Italian-speaking part as it’s a hidden gem of our country. People know about it here in Switzerland, but not on a worldwide level.

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