Rochester aims for more visitors in summer

Published on : Thursday, May 6, 2021

With easing of pandemic restrictions and increase of vaccinations, a local tourism organization in Rochester is looking for more visitors to come to the area during summer.

Visit Rochester had postponed some of its marketing plans during the pandemic. Although COVID-19 is still around, things are becoming better in terms of restrictions, and more people are getting vaccinated, thus making tourism agencies restart their marketing efforts.

The President & the CEO of Visit Rochester, Don Jeffries said that they are focusing on the fact that Rochester is a relatively easy market to drive to, since it’s within a 5-hour drive for a third of the U.S. population.

Jeffries said, “And we’re targeting those markets, particularly Buffalo, Albany, Binghamton, Syracuse. We target those markets because they’re good ‘drive’ markets. We also have another marketing campaign ready to go, the minute they open that Canadian border.” Jeffries spoke about a number of outdoor attractions in the Rochester area along with museums and other indoor locations that can permit more visitors if New York eases some restrictions.

Jeffries said that area hotels are witnessing an uptick in business already and at least two large conventions are booked for this summer. “People want to meet, they want to get together, they want that social interaction, and we’re seeing it,” he said.

Jeffries said that tourism is extremely important for the region’s economic health, since it usually averages about a $1 billion annual impact on the local economy, fetching around 20,000 jobs.

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