Published on : Wednesday, March 31, 2021
Tennis legend Roger Federer has decided to become an official brand ambassador for Switzerland and is entering into a long-term cooperation with the Swiss national tourism board, Switzerland Tourism. The collaboration has been made with the aim of attracting guests to visit Switzerland with its energising nature.
The present collaboration is important as much support is required at present as Swiss tourism emerges from the biggest tourism crisis since the WWII. Communication activities will begin throughout the month of April with a focus on European cities followed by the USA and Asia Pacific. A series of visuals and short clips will showcase Federer being energized by Swiss nature.
Martin Nydegger, Chief Executive, Switzerland Tourism said in a statement that it is a perfect match, because Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented career. Federer added that he whenever he steps on the court he has felt that he is representing Switzerland. He shared that he has been very proud to represent Switzerland in the first 22 years of his touring and the feeling remained unchanged. He stated that joining forces with Switzerland Tourism now is a logical step for him.