Published on : Friday, January 15, 2021
Rosewood Hotels has been appointed by real estate firm Antirion SGR to manage Rosewood Rome, slated to open in 2023 in the heart of the capital city. Located in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL), the property will overlook the Via Veneto. Rosewood Rome will extend an entire block and encompass three historic buildings, each of which was originally built in the early 1900s.
The crown jewel of the project will be the re-imagination of the former BNL headquarters, the main unit of the development that was initially designed by renowned Italian architect and urban planner Marcello Piacentini. The property’s transformation will be managed by Colliers International, led by Texas-based architecture firm, Jacobs, and Australian interior design firm, BAR Studio will build upon Piacentini’s legacy and pay homage to the property’s roots as an exemplar of modernist Italian architecture.
The design will take influence from the hotel’s location overlooking Via Veneto, one of Rome’s most elegant streets and a symbol of the celebrated Federico Fellini film, La Dolce Vita, with elegant interiors that blend timeless style with contemporary comforts. Upon completion, Rosewood Rome will offer 157 rooms including 44 suites. Home to three dining outlets, including a contemporary Italian bistro, a lobby bar and café and a rooftop bar with a terrace with sweeping views of the city, the hotel will serve as a luxurious escape for locals and visitors alike.
Sonia Cheng, Chief Executive, Rosewood Hotel Group said in a statement that As one of Italy’s most vibrant cities with an undoubtedly rich legacy and charming character, Rome has long been at the top of the list of priority destinations in which to set the Rosewood flag, and the brand is thrilled to be working with partners at Antirion SGR on the project that will surely set a new standard for luxury lifestyle experiences in Rome. It was also mentioned that over the last several years, the company have been searching for the right opportunities to evolve the European footprint and bring the Rosewood brand to new corners of the continent.