Royal Brunei Airlines joins Hitit for new technology partnership

Friday, May 28, 2021

Hitit and Royal Brunei Airlines have recently announced new technology partnership to further improve guest experience and digital retailing capability. The national carrier of Brunei Darussalam and Hitit signed a strategic partnership agreement. The new partnership will see Hitit providing Royal Brunei with their core passenger service systems, an upgraded internet booking engine and mobile application, as well as a variety of supporting solutions covering airport operations, airline loyalty and customer care.

The airline’s global guests will benefit from faster and more intuitive ways of booking flights, a seamlessly integrated passenger experience through the travel journey and value-added travel product options recommended in a personalized way. As a next-generation airline technology platform, Hitit’s Crane Airline Solution Suite will improve Royal Brunei’s guest engagement at every touchpoint and enable the airline to match the changing needs of the post-pandemic industry with smarter passenger self-service, automated back office operations and the ability to introduce innovative products and services in response to customer demand. All the solutions are supported by Hitit’s purpose-designed airline hybrid cloud infrastructure, providing scalability and industry-leading security.

The announcement represents the next step in Royal Brunei’s digital transformation program, to continuously improve guest experience and drive operational efficiency. The program has delivered significant technology enhancements including optimized digital channels, launch of RB Holidays, customer relationship & disruption management improvements, operational efficiencies and a revamped focus on the retail of ancillary products.

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