Rural tourism potential in the Middle East

Thursday, May 18, 2023

In addition to signifying a profound respect for country life, the first line of the William Cowper verse — God Made the Country — says an unintended tourism story.

Cities around the world gain advantage from a huge inflow of tourists lured by seamless communication
systems and contemporary organization, propelled by disposable earnings and a longing to discover dissimilar cultures and encounter new individuals at innumerable attractions.

The Middle East is not an exemption to this trend either. Home to some of the most ancient civilizations
of the world, the Middle East boasts of an opulent traditional inheritance that is revealed in its art, music,
architecture, traditions and food, presenting an exceptional travel experience.

Last year, the Middle East chronicled an extraordinary comparative surge in global tourist figures, attaining 83 per cent of the levels before the pandemic. However, while cities profit considerably from tourist numbers, the region’s countryside tourism prospect seems to have been overlooked largely.

However, things are now shifting, thanks to the UNWTO’s Best Tourism Villages plan. Recognizing more
than 70 villages from 40 countries, this agenda is gradually but confidently modifying the script. By
emphasizing villages with well-looked-after cultures and backgrounds, such enterprises carry the possibility of generating employments, upkeep businesses, and revel and defend local customs. These plans rejoice diversity and build prospects around it, creating them spot-on game-changers.

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