Published on : Thursday, July 8, 2021
Visit Salt Lake (VSL) appointed Ryan Mack as its Director of Media & Communications to support VSL’s mission and promote Salt Lake as an intriguing travel destination for tourism and conventions.
In his new role, Mack manages public relations and communication efforts for VSL, targeting local, national and international media sources to build awareness of Salt Lake’s vibrant, diverse culture to key markets, publications and media while supporting meetings and conventions.
Karen Boe, vice president of communications & public relations said that they are so pleased to have Ryan on board. The new “West of Conventional” brand platform recognizes that Salt Lake is the intersection of many facets, where things that wouldn’t ordinarily go together blend effortlessly. Their modern and inclusive cultures, pastimes and landscapes come together here, and Ryan is perfectly poised to tell the world story.
In his previous role, Mack served as the Director of Marketing & Communications for the Downtown Alliance. Mack oversaw marketing and communication initiatives promoting downtown as a destination to local and regional audiences. Key initiatives included the Downtown Farmers Market, THE BLOCKS, Open Streets, Tip Your Server and more.