Published on : Wednesday, August 25, 2021
Ryanair recently signed a partnership deal with the Greek National Tourism Organisation (GNTO) in a bid to boost the hospitality recovery in the country. The low-cost carrier and the GNTO will partner in a joint communications campaign with the aim of strengthening the positioning of the Hellenic destination as a tourist hub in the British, German and Italian markets.
The campaign called ‘All you want is Greece’ will promote the Greek Islands as a must destination for a summer getaway through Ryanair’s owned channels as well as external digital platforms. The campaign will likely attract many holidaymakers eager to enjoy a long-awaited sun break in Greece.
Dara Brady, Director of Marketing, Ryanair said in a statement that the carrie is delighted to partner with the GNTO and work together to rebuild Greece’s leading tourism industry. He said that the airline has significantly increased connectivity to and from the Greek Islands with new routes and additional frequencies from all across Europe.
He said that the partnership will promote the wonders of the beautiful region and highlight each of Ryanair’s routes to the Islands, which have proven to be a clear favourite among customers. He said that the move will allow Europeans to enjoy a well-deserved sun break travelling on the lowest fares to the likes of Mykonos, Santorini, Chania, Kos and Rhodes.