SA Tourism launches digital campaign for India with Air Seychelles

Friday, July 29, 2022

South African Tourism has declared launching a digital campaign for India collaborating with Air Seychelles.

With this “deal-driven campaign”, the SA tourism board is hopeful about engaging with millennials and Indian families.

This new campaign is an addition of its ‘More & More’ campaign initiated previously this year and is expected to motivate customers to make their travel reservations with direct calls to action.

In the present circumstances, when prices of fuel and airfares are mounting, a value-driven contribution by the tourism board is estimated to considerably support and inspire the swiftly escalating Indian tourist numbers in South Africa.

Neliswa Nkani, the hub head of the Middle East, India and South East Asia for the SA tourism board said that they are happy to unveil this deal-driven operation in India and are assured that consumers and corporates will perceive huge worth in these deals.

Previously this year, the SA tourism board charted its strategy to get 64% YoY upsurge in Indian visitors this year. About 11,300 Indian travelers have visited South Africa in the middle of January to April this year.

Charles Johnson, the chief commercial officer of Air Seychelles said that they are looking forward to increase their flight regularity out of Mumbai with acceleration and improvement of demand.

India is now the sixth major global source market and is among the top three focus markets for South African Tourism internationally, provided that Indian travelers are spirited and exploratory.

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