Sabre introduces Digital Airline Commercial Platform to maximize revenue system

 Friday, October 5, 2018 


SabreSabre is launching Digital Airline Commercial Platform (DACP), enlisting Aeroflot, Ethiopian Airlines and Etihad Airways as launch partners.



Announced in April this year at its Technology Exchange in Dallas, the platform was developed for airlines to help them maximise revenue streams and to reimagine retailing. It delivers end-to-end personalised retailing and empowers airlines to successfully retail, distribute and fulfill across all customer touch points.




Sabre describes the DACP as the industry’s only platform to enable complete digital transformation through intelligent retailing that includes dynamic pricing capabilities, a flexible and open API hub, an ultra-fast shopping engine and a mobile-first, consumer-grade workspace for airport agents.



Dave Shirk, Sabre executive vice president and president of travel solutions, said the platform would transform the way airlines do business moving forward,” as it “gives airlines a competitive edge to differentiate themselves while further enhancing the travel experience with industry-first retailing capabilities.



Sabre stated that the benefits of the platform “are already coming to life for some key airline partners”.


Aeroflot and Ethiopian Airlines are the launch partners for Sabre’s Digital Workspace, which will enable airport agents to deliver a seamless and personalised airport experience to customers via mobile devices. This solution is a complete redesign of Sabre’s Interact Interface.


Etihad Airways is a launch partner for Dynamic Availability, the platform’s pricing optimisation technology.









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