Sabre launches United Airlines’ NDC offers to its global network of travel buyers

Thursday, April 13, 2023

Sabre Corporation and United Airlines have announced the availability of United’s New Distribution Capability (NDC) content through Sabre’s global distribution system (GDS).

Sabre-connected travel buyers, agencies, and developer partners will now be able to shop, book, and service United’s NDC content through Sabre’s Offer and Order APIs, the agency point-of-sale tool Sabre Red 360, and the online booking tool GetThere.

This move marks the 10th airline with whom Sabre has completed integration and made content available through NDC to agencies around the world.

This integration will allow travel buyers connected to the Sabre GDS to choose enhanced offers from United, such as United’s continuous pricing content with the lowest fares available in these channels.

They will also have access to more descriptive information on United’s flight offers, as well as seat selection enabled in the booking path. NDC offers from United are currently available in over 70 countries, with more coming soon.

The Sabre Offer and Order APIs are the foundation of a modern retailing marketplace that allows airlines to dynamically create and distribute tailored offers across any channel, while being seamlessly fulfilled and delivered as orders.

Sabre Red 360 unlocks a full spectrum of bookable content and insightful information to efficiently create tailored trip experiences that travel buyers can sell and service. In delivering a suite of NDC solutions and enabling air content in its NDC channels, Sabre is helping airlines to adopt a new modern approach to travel retailing, which is a key step in the evolution of retailing and distribution in the travel industry.

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