Sabre partners with Richmond for Taiwan travel market

Friday, November 10, 2023



Sabre Corporation has announced a strategic agreement with Taiwanese travel agency Richmond International Travel & Tours Co.,Ltd to enhance the agency’s booking experience and operational efficiencies.

Seeking a technology partner to streamline operations and offer personalized services, Richmond Tours selected Sabre to strengthen its competitiveness and leadership in the Taiwanese travel market. The collaboration aims to provide a seamless and personalized travel booking experience for customers while optimizing agent efficiency.

Richmond Tours will leverage Sabre’s flagship travel agency workflow, Sabre Red 360, providing agents with a comprehensive and intuitive platform for creating, shopping, and servicing a wide range of bookable content. Additionally, Sabre APIs will facilitate the integration of travel content from Sabre. Sabre’s advanced airfare shopping solution, Bargain Finder Max, will enable agents to access competitive airfares and swiftly deliver optimal itinerary options to customers. The agency will also utilize Sabre TicketExpress for automating the pricing and ticketing process, along with Automated Exchanges for efficient ticket exchanges.

Chico K.S. Chen, Chairman of Richmond Tours, expressed enthusiasm for the collaboration as the Taiwanese tourism industry recovers, stating that the agreement will provide a seamless and personalized travel booking experience for customers while saving agent time.

Brett Thorstad, Vice President of Sabre Travel Solutions, emphasized Sabre’s commitment to delivering innovative solutions that empower travel agencies to thrive in dynamic and competitive markets, citing the strategic relationship with Richmond Tours as an extension of Sabre’s growing presence in the Taiwanese marketplace.

The technology solutions are expected to contribute to improved operational efficiency, reduced costs, streamlined employee training, and faster ticket transaction times for Richmond Tours.

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