SACEOS, STB and WeChat join hands to launch the world’s first country-level WeChat Mini Program targeting Chinese MICE travellers

Published on : Wednesday, November 13, 2019

The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), Singapore Tourism Board (STB), and WeChat announced the official launch of the MeetSG WeChat Mini Program (MeetSG) in Singapore yesterday (10 November), at the Suntec Convention & Exhibition Centre. This makes Singapore the first country destination in the world to introduce such an initiative targeting Chinese MICE (Meetings, Incentives, Conferences and Exhibitions) travellers. With MeetSG, a library of information about Singapore as a MICE destination, business events and meetings community, as well as the city’s offerings, will be made available to over 1 billion[1] monthly active users on WeChat, in their native language.


Complementing the official launch of MeetSG is the WeChat Go Workshop, which will be held tomorrow (12 November), in partnership with Suntec and the Mini Program partner, WeMeet. The workshop aims to introduce the MeetSG WeChat Mini Program to stakeholders from Singapore’s business events industry, to demonstrate how business opportunities can be created through better engagement with Chinese MICE travellers.



Source:- Singapore Tourism Board

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