Saint Lucia introduces new winter tourism campaign

Thursday, October 3, 2019

The UK holiday makers this winter can profit from a new month-long promotion from the Saint Lucia Tourism Authority (SLTA).

This promotion campaign will be running until the end of October, sun seekers can book a gorgeous vacation in Saint Lucia and make the most of the winter sun or book ahead for their summer holiday, saving up to 70%. There are 12 tour operators participating into it, including Blue Bay Travel; Simply St Lucia; Trailfinders; Best At Travel; Classic Collection; Tropical Sky; Sackville Travel; Dial-a-Flight; ITC, Kenwood Travel; Caribtours and LetsGo2. This means there are sundry holidays on offer that goes with all budgets and tastes.

On the Saint Lucia Tourism Authority’s website, the ‘Winter in Saint Lucia’ campaign has a dedicated offers landing page, featuring the 12 tour operators as the call to action.
To quote SLTA UK Director, Patricia Charlery-Leon, “Every year we are able to offer fantastic savings at this time of year through our tour operator partners. Saint Lucia is perfect for a relaxing or active holiday so suits all tastes from families to honeymooners.”

The agreement is supported by an extended consumer and trade advertising campaign from SLTA along with press ads in The Times, Telegraph, Metro and Evening Standard alongside digital takeovers in The Times and Telegraph. Also, lifestyle magazines are a part of the buy with more and more important niche media including wedding, diving, birding, yachting and Diaspora media.

Other activations comprise outdoor billboards, radio and digital ads, consumer e-newsletters and social media postings.

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