Saint Lucia Tourism employs new chief executive

Thursday, February 3, 2022

Charles-St. Jules with over two decades of tourism and leadership experience served as US account manager for the Anguilla Tourist Board most recently.

Also, she held various executive positions previously at the Saint Lucia Tourist Board. She spent two years as the tourism planning officer for the Saint Lucia Ministry of Tourism.

Charles-St. Jules explained thta she considered it “a distinct honour and a privilege” to take up the role.

“I aim to leverage the valuable expertise, insights and connections attained through my various private and public sector roles in our key tourism source markets, for the benefit of Saint Lucia as a tourism destination and a nation,” she added.

“This appointment brings me an added layer of personal fulfillment as it provides an avenue for me to continue to give back to in a significant way to my homeland through our lifeblood industry of tourism.”

Charles-St. Jules will be entrusted with the responsibility for the management of the SLTA in general, including supervision of the development of the marketing and destination services of the authority along with general administration.

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