Samoa Tourism Authority showcases ‘Beautiful Samoa’ during European roadshow

 Monday, March 27, 2023 

Following a three-year hiatus due to the Covid-19 pandemic, the European office of the Samoa Tourism Authority reached out to partners with a two-week roadshow.

It met with 200 European commercial partners in five locations, showcasing “Beautiful Samoa.”

The STA European Directors visited with each operator marketing South Pacific tours on an individual basis.

Meet The Pacific 2023, organised by the Turama Pacific Travel Group and Rosie Vacations, began on March 1 in London.

They then visited with partners in Munich, Zurich, Rome, and Milan before concluding in Milan.
The European office said it is already getting requests from these markets.

Many operators have signed up with Samoa Travel Exchange to visit the region in April.

The Samoa Tourism Authority assists businesses in targeting visitor markets in order to attract potential tourists.

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