San Diego tourism launches new MICE marketing campaign

 Wednesday, November 2, 2022 


The San Diego Tourism Authority (SDTA) announced today the launch of its new marketing campaign for the meetings, groups and conventions industry – Meet America’s Brightest City.

To further position San Diego as a destination for events and business meetings, Meet America’s Brightest City will reintroduce meeting professionals, event strategists and executives to the beauty and brains of San Diego.

Well known for its natural beauty, friendly and welcoming spirit and diverse geography, San Diego has now become a hub for international businesses, scientific discovery, and technological advances.

Meet America’s Brightest City shines the light on San Diego as a catalyst for creativity and innovation.

Ranked among the best in the U.S. for high-tech companies, top research institutions, life-science startups, academic excellence, and civic leadership, San Diego abounds with leading scientists, business leaders, and visionaries.

Meetings and conferences are essential for businesses and industries to connect, collaborate and accomplish goals, said Julie Coker, President and CEO, SDTA.

They want executives responsible for events to know that in San Diego, they’ll find not only the perfect environment to get business done in person but also an inspirational setting that can spark new ideas and solutions.

Along with promoting the campaign at industry trade shows, SDTA will target its marketing initiative at qualified meeting professionals through print, digital, native content, and lead-generation tactics.

The brand campaign will also capture the attention of decision-making CMOs by increasing awareness of San Diego’s business meetings and events’ capabilities in trusted business-professional publications.

There’s no limit to what we can offer as a business destination, and this new marketing campaign perfectly captures how San Diego has it all, added Kavin Schieferdecker, chief sales officer at SDTA.

With San Diego’s amazing weather, variety of hotels, one-of-a-kind venues and our capacity to assist clients in connecting with presenters and speakers in the academia, tech and life-science industries, there is no better and smarter place to hold a business meeting or event.

The SDTA worked with its agency, The Shipyard, on the creative and execution of the campaign, which will run through May 2023.

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