San Francisco tourism invests on connected TV advertising

 Friday, June 2, 2023 


As part of its recent campaigning in connected TV advertising, the San Francisco Travel Association is making its first deal to accelerate its slow revival as well as fight negative views about the city. 

The amount of connected TV investment is around $1 million. Its part of a huge $6 million campaign introduced on Tuesday which is called as – Always San Francisco, said the chief marketing officer for San Francisco Travel Association, Lynn Bruni-Perkins. 

Other avenues in terms of advertising investment comprise out-of-home advertising, digital marketing, influencer marketing, and linear TV. The campaign will mainly aim the local as well as international markets.

Because of the licensing limitations for songs that are found in the ad, connected TV advertising will aim on the domestic market.

Bruni-Perkins said that the campaign focuses to confront the twisted news stories and unconstructive ideas about San Francisco in the best way possible. The New York Times in May published a piece, where the flight of Whole Foods, and other downtown businesses, problems with public safety and office vacancy rates were highlighted. 

Those views are not assisting the slow upturn of the tourism of the city. Until 2025, a return to the numbers of 2019 is not being expected, said San Francisco Travel CEO Joe D’Alessandro.

The Always San Francisco campaign highlights the Golden City’s locals, amazing and mouthwatering food and music and rejoices the iconic attractions.

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