Sarmad Hafeez requests to arrange more events for promotion of J&K tourism

Published on : Wednesday, June 9, 2021

Today, Sarmad Hafeez, the Secretary, Tourism & Culture, arranged detailed deliberations with the stakeholders of tourism from Kashmir in regard to the current status of the sector in the region.


Director Tourism Kashmir, G N Itoo; Director SKICC, Bakshi Javed Humayun; Deputy Director, Tourism (Registration), Ahsan-ul-Haq Chisthi, representatives of travel and tour operators, white water rafting, mountaineering, hiking and trekking besides cycling and other concerned took part in the meeting.


The representatives highlighted various issues as well as mentioned suggestions for the promotion of tourism with respect to their concerned fields in the valley.


The Secretary while speaking on the occasion expressed his likeness on the stakeholders to use social media platforms as one of the key marketing and promotional tools and take in social media influencers as well as bloggers to endorse tourist destinations worldwide.


Sarmad Hafeez asserted that J&K has immense possibility in regard to tourism and recreational activities where the stakeholders of the local region related to the tourism sector would offer and advertise tourist destinations to people outside so that the UT would be number one tourist destination in the country.


In order to promote J&K tourism, he requested the stakeholders to arrange events like cycling; mountain biking, hiking, mountaineering, recreational water sports and other activities so that national as well as international players would get invitation for such events.


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