Published on : Thursday, February 13, 2020
SATTE, which is South Asia´s biggest travel and tourism exhibition, organized by Informa Markets in India, witnessed its biggest display of Indian and international tourism products and destinations in its 27th edition, cementing its status as the biggest and most sought-after showcase platform for the tourism industry, not only within the region, but also globally.
SATTE 2020 launched the much needed platform for a year of strong growth and cooperation, networking and dialogue and meaningful advancement in travel and tourism.
SATTE 2020 saw more than 1,100 exhibitors from over 50 countries, including the host India, 200 international hosted buyers from more than 50 countries, and more than 500 domestic buyers from 104 Indian cities. The event saw a footfall of over 35,000 trade buyers and travel and tourism professionals from across India and the world. The event also saw the participation from over 35 countries and 28 Indian states.
SATTE 2020 was inaugurated by the Chief Guest and Union Minister of State for Tourism and Culture (I/C), Government of India, Prahlad Singh Patel.
To quote Patel, “The successful 27th edition of SATTE is a testimony that we have continuously maintained positive outlook and thinking that we are moving ahead in the right direction. In the last over five years since Modi government has come in, the tourism ministry and industry stakeholders together are relentlessly working for the betterment of the tourism sector in India. PM Modi has emerged as our undisputed brand ambassador, a fact reflected in India’s climb from 65th position five years ago to 34th today (World Travel & Tourism Competitiveness Index by World Economic Forum).”
Upholding SATTE’s stature as the biggest industry platform for showcase, ideation and discussion, Patel urged that the event should also talk about and highlight key initiatives taken by the Government of India for facilitating the growth of tourism in the country.
He also stressed on the need to showcase Ladakh, Jammu & Kashmir, country’s hidden destination in India’s North East as well as India’s offering of Buddhist destinations from Gaya, Sarnath to Shrawasti, Kushinagar to the South East Asian countries.
Patel also added that the Ministry of Tourism, Government of India, is developing 17 iconic sites like Taj Mahal, Khajuraho, Mahabalipuram, Mahabodhi Temple in Gaya among others in 12 locations with world-class tourism infrastructure and facilities for perking up tourist experiences at these sites.